A free, practical worksheet
Marketing Path Self-Check
Before you add more marketing, follow the path you already have.
Pick one service and one real route someone takes to find it. Use six practical checks to spot unanswered questions, unclear next steps and gaps in the handoff. Then choose one test worth trying.
Download the free Self-Check (PDF)No email required. Use it on your own or with your team.
Find a useful next move.
Follow a real path.
Choose an actual page, ad, search result or social post. Start where someone unfamiliar with your business would start.
Spot the friction.
Look for the question left unanswered, the information that is hard to find or the handoff that needs attention.
Choose one test.
Write down what you will change and how you will check the response. Give the next action a clear reason.
How to use it
- Download the worksheet. Keep your website or a recent campaign open alongside it.
- Work through the six checks. Use what you can actually see. If an answer is unclear, make that a question to investigate.
- Choose one change to test. Note what you expect to learn and when you will review it.
This is a guided self-review, not an automated score or a completed marketing audit. Your answers stay with you; downloading it does not sign you up for email.
Want another perspective on what you find? Start a conversation with Playbook. Or keep exploring Playbook Perspectives for ideas you can put to work.